Through this powerful, self-designed major, you'll gain a solid foundation in oral, written, and visual perspectives, and then hone your skills and understanding toward a specific area of endeavor. It's especially recommended for those interested in radio, journalism, advertising, human resources, public relations, and similar careers. The I.C.S. is an integrated major that draws from several different academic departments.
The curriculum includes seven core courses and then a series of options, which students choose with the help of an advisor. At least three of the courses in the area of concentration must be at the 300/400-level.
Core
Track One—Mass Communications
Track Two—Advertising/Public Relations
Track Three—Organizational/Human Resources
Core
ART 125 Design Studio
ART 325 Visual Communication
COM 114 Interpersonal Communication
COM 316 Communication Theory
ENG 201 Composition III: Classical Rhetorics and Contemporary Discourse
ENG 303 Writing in Professional Fields or ENG 401 Composition IV: Theory and Research
WL 319 The Nature of Language
A core course cannot be counted as one of the courses required in an area of concentration.
Track One—Mass Communications
Students must complete COM 211, Introduction to Mass Communication, and four additional courses in track one for a mass communications emphasis, with a minimum of two departments represented in the selection of courses.
ART 216 Electronic Publication Studio
ART 217 Video Studio
ART 240 Photography Studio
ART 317 Intermediate Video
ART 339 Color Photography Studio
ART 342 Survey History of Modern Art
ART 416 Advanced Graphic Design
COM 210 Introduction to Video Production
COM 211 Introduction to Mass Communication
COM 213 Public Speaking
COM 260 Media Writing
COM 312 Group Discussion and Theory
COM 315 Multicultural Communication
COM 319 Business and Professional Communication
COM 411 Issues and Problems in Mass Communication
ENG 305 News Writing
ENG 306 Feature Writing
PSY 303 Social Psychology
Track Two—Advertising/Public Relations
Students must complete BUS 230, Principles of Marketing, and four additional courses in track two for an advertising/public relations emphasis, with a minimum of two departments represented in the selection of courses.
ART 110 Art Appreciation
ART 216 Electronic Publication Studio
ART 318 Intermediate Digital Imaging
ART 342 Survey History of Modern Art
ART 416 Advanced Graphic Design
BUS 230 Principles of Marketing
BUS 250 Management Theory and Practice
BUS 334 Advertising
COM 211 Introduction to Mass Communication
COM 213 Public Speaking
COM 260 Media Writing
COM 315 Multicultural Communication
COM 317 Persuasive Communication
COM 319 Business and Professional Communication
COM 420 Ethics and Critical Issues in Communication
ENG 303 Writing in Professional Fields or ENG 401 Composition IV: Theory and Research
PSY 303 Social Psychology
Track Three—Organizational/Human Resources
Students must complete BUS 250, Management Theory and Practice, and four additional courses in track three for an organizational/human resources emphasis, with a minimum of two departments represented in the selection of courses.
BUS 250 Management Theory and Practice
BUS 354 Human Resource Management
BUS 453 Organization Behavior
BUS 454 Leadership
BUS 458 Management and Society
COM 213 Public Speaking
COM 217 Principles of Interviewing
COM 312 Group Discussion and Theory
COM 315 Multicultural Communication
COM 317 Persuasive Communication
COM 319 Business and Professional Communication
COM 320 Organizational Communication
ENG 303 Writing in Professional Fields or ENG 401 Composition IV: Theory and Research
PSY 303 Social Psychology
PSY 326 Industrial and Organizational Psychology
PSY 422 Psychological Testing
SOC 315 Complex Organizations
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