The major in marketing prepares students to develop and manage consumer audiences and provide pathways for corporations or organizations to connect their products to consumers or other interested parties. Graduates of the marketing major will be acquainted with business to business strategies, consumer behavior, global marketing trends, sales and retail management and other strategic and management strategies. Career opportunities are boundless, as marketing majors roles in the professional marketplace are as expansive as the marketplace itself.
Another bonus of getting your marketing degree at Elmhurst is its proximity to Chicago. Chicago's history as a center for marketing provides many opportunities for marketing majors to get a head start in their careers. Majors complete the core requirements (maintaining a 2.00 overall average in the core) and five additional courses in areas such as sales, retail management, advertising, consumer behavior, and market research.
Requirements for the Major
A student specializing in marketing must take BUS 430 Marketing Problems and four of the following courses in addition to the Core curriculum.
BUS 301 Introduction to Logistics and Supply Chain Management
BUS 331 Sales
BUS 332 Retailing Management
BUS 334 Advertising
BUS 335 Consumer Behavior
BUS 336 Marketing Research
BUS 352 Entrepreneurship
BUS 375 International Marketing
BUS 468 Internship (in marketing)