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Major in Marketing

The major in marketing prepares students to develop and manage consumer audiences and provide pathways for corporations or organizations to connect their products to consumers or other interested parties. Graduates of the marketing major will be acquainted with business to business strategies, consumer behavior, global marketing trends, sales and retail management and other strategic and management strategies. Career opportunities are boundless, as marketing majors roles in the professional marketplace are as expansive as the marketplace itself.

Another bonus of getting your marketing degree at Elmhurst is its proximity to Chicago. Chicago's history as a center for marketing provides many opportunities for marketing majors to get a head start in their careers. Majors complete the core requirements (maintaining a C or better in the core) and five additional courses in either of the two areas of specialization: marketing management or marketing research.

Marketing Management
A student specializing in marketing management must complete BUS 430 Marketing Problems and four of the following courses:

BUS 301 Introduction to Supply Chain Management
BUS 331 Sales
BUS 332 Retail Management
BUS 334 Advertising
BUS 335 Consumer Behavior
BUS 336 Marketing Research
BUS 352 Entrepreneurship
BUS 375 International Business
BUS 405 Proseminar on the Management of Innovation
BUS 468 Internship
BUS 492 Independent Study

Marketing Research
A student specializing in marketing research must complete BUS 430 Marketing Problems and the four following required courses:

BUS 335 Consumer Behavior
BUS 336 Marketing Research
BUS 468 Internship: Marketing Research (senior year or consent of the chair, Department of Business)
BUS 492 Independent Study: Final Market Research Project (senior year or consent of the chair, Department of Business)

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