Master of Market Research

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Master of Market Research

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About the Program

The master of market research at Elmhurst is designed to prepare students for careers in marketing research. The program is intended for individuals with some training in market research or a related field, who wish to further their knowledge or pursue a new career in market research.

The program’s curriculum focuses on the entire research process including sampling techniques, data collection, research design, data analysis, consumer insight and effective decision-making skills. And it provides students with real-life marketing problems and hands-on experience to deliver real-world solutions through the D.K. Hardin Center for Market Research, in order to advance their skills to become marketing professionals sought after in the field.

What You’ll Learn
In this program, you will:

  • Learn a solutions-oriented approach to problem solving in marketing.
  • Gain an understanding of the relevance of ethics in decision making related to research.
  • Learn how to use current business and analytical tools for decision making in the business world from a research context.
  • Develop and implement innovative research solutions for real-world problems.
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