Master of Market Research

Curriculum

Course Requirements
The master of market research at Elmhurst requires the successful completion of 11 courses for a total of 33 semester hours.

Sample Course Sequence
Students complete the coursework online through eight week sessions. Classes are sequential and students may complete the program in as little as two years. Electives may be taken any time during the program, from any graduate program at Elmhurst. Please note: MMR 583, MMR 584, MMR 585, MMR 586 and electives may be taken on campus or online.

Fall A
MMR 583 Principles of Market Research with Strategic Application

Fall B
MMR 584 Use of Social and Digital Media in Research

Spring A
MMR 585 Marketing Strategy and Research Practicum, Part 1

Spring B
MMR 586 Marketing Strategy and Research Practicum, Part 2

Fall A
MMR 587 Managing the Research Process

Fall B
MMR 588 Sampling Techniques for the Advanced Researcher

Spring A
MMR 589 Data Management and Mining in the Research Process

Spring B
MMR 590 Advanced Research Practicum

Students must also complete three graduate-level electives and may choose courses from any graduate program at Elmhurst. Electives may be taken in Spring, Summer or January terms and each course must be at least 3 semester hours (.75 course credits).

Elmhurst College reserves the right to modify courses, schedules and program format without advance notice to students.

For more information, see Course Offerings or contact us.

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