Master of Market Research

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Master of Market Research

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Graduate Certificates in Market Research

Elmhurst College offers two graduate-level certificates in market research. Depending on your marketing skill level and career goals, you may choose to complete either certificate, or both, for credit that may count towards completing your master of market research.

Graduate Certificate in Market Research
Elmhurst's graduate certificate in market research uses the first four existing courses from the master of market research program. The graduate certificate in market research can be completed entirely online through the Elmhurst College Online Center, or you may complete courses in the evening on-campus.

Four courses are required:

  • MMR 583 Principles of Market Research with Strategic Application
  • MMR 584 Use of Social and Digital Media in Research
  • MMR 585 Marketing Strategy and Research Practicum, Part 1
  • MMR 586 Marketing Strategy and Research Practicum, Part 2

If a student chooses to complete the master of market research, additional coursework will include: MMR 587, MMR 588, MMR 589, MMR 590 and three graduate-level electives.

Advanced Graduate Certificate in Market Research
Elmhurst's advanced graduate certificate in market research uses four existing courses from the master of market research program. The advanced certificate is designed for more experienced marketing professionals who want to learn advanced strategies and market research tactics. The advanced graduate certificate in market research is offered entirely online through the Elmhurst College Online Center.

Four courses are required:

  • MMR 587 Managing the Research Process
  • MMR 588 Sampling Techniques for the Advanced Researcher
  • MMR 589 Data Management and Mining in the Research Process
  • One graduate-level elective

If a student chooses to complete the master of market research, additional coursework will include: MMR 583, MMR 584, MMR 585, MMR 586, MMR 590 and two additional graduate-level electives.

Students may begin the advanced graduate certificate in market research in fall 2015.

Prerequisites
Elmhurst’s graduate certificate in market research and advanced graduate certificate in market research programs welcome applicants who hold an undergraduate degree in marketing or a related field. Students must have successfully completed prerequisite coursework: principles of marketing or basic marketing and statistics. The prerequisite courses can be met through the student’s undergraduate coursework or transferred from another college or university. At least two years of professional business experience is required.

Admission
To apply for either graduate certificate in market research, complete the application for graduate admission and follow the instructions for non-degree students. If you wish to complete the additional seven courses to earn the master of market research, you must apply following all of the admission requirements for the master's degree program.

For more information, contact the School for Professional Studies at sps@elmhurst.edu or (630) 617-3300.

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