Director, Market Research Program
Director, D.K. Hardin Center for Market Research
Ms. Smoak teaches both undergraduate and graduate courses in market research with an emphasis in strategic management. She has 29 years of marketing experience on both the client and agency side working with clients such as Nike, Allstate Insurance, Discover Card and more. She earned a B.S. in marketing and management from the University of South Carolina and an M.S. in integrated marketing communications from Northwestern University.